2012

"Wine & Sign" Authors, Art & Music

Wine & Sign - Not your ordinary art show or book signing.

What could be better than your typical book signing, art show, or live acoustic performance featuring great local artists? Holon's event series "Wine & Sign: Author, Art & Music Showcase," where you can find it all. Paired with a variety of wines and refreshments, the events hold a uniquely creative, lively and sensuous atmosphere for all who attend. 

Wine & Sign, November 10th, 2012. At Blueline Creative Co-op http://bluelinestyle.com 

Wine & Sign, November 10th, 2012. At Blueline Creative Co-op http://bluelinestyle.com 

On Saturday November 10th Holon Publishing had its third “Wine & Sign” event since launching its first author in January, which brought together not only authors and artists, but local businesses, non-for-profits, college students and members of the community.

Holon Author-to-be, Matt Seidel, speaking with the crowd. 

Holon Author-to-be, Matt Seidel, speaking with the crowd. 

The event was held at Blueline Style Creative Co-op, an innovative workspace shared by various local businesses and developers that also dubs as an art venue. Blueline's founder, Chelsea Sanders, runs a wedding & event photography business, in addition to being the primary curator of the space. http://bluelinestyle.com 

The third Wine & Sign marked the first presentation of Holon’s young and local authors. It also was the first time new methods of approaching the publishing process were demonstrated, beyond self-publishing and traditional methods. Holon President Jeremy Gotwals explained to the public how Holon would be integrating local businesses and non-profits, as well as crowd funding, into the publishing and marketing process.

The staff at Holon Publishing. Photos by Jeremy Hogan. 

The staff at Holon Publishing. Photos by Jeremy Hogan. 

Matt Seidel, originally from New Jersey, will be Holon’s first crime-fiction/psychological thriller novelist who will also be utilizing “Crowd Source” development to fund the marketing and production of his book, sponsored by Holon.  Seidel's book “Saviors”, which will be out early 2013, is a tale of a serial murder that hunts villains, instead of helpless victims, on an obsessive pseudo-religious quest to save their souls.

Holon hopes to develop Seidel's book and successive works into screenplays and other creative projects.

Both Mariah Srygler, published poet and student at Indiana University, and Courtney Baxter, penname “Johnny Cougar,” children’s author and mother, will be co-sponsored by Holon & local businesses to participate in a publishing process that benefits Non-profits. Srygler's and Baxter’s work will involve local businesses and art by local artists, as well as creative development beyond just the publications of their books.

Syrgler gave a reading of her poetry while ambient music played softly in the background.

Holon's young authors, Srygler, Bundy "Lapore," Seidel and Baxter - and Holon President Jeremy Gotwals. 

Holon's young authors, Srygler, Bundy "Lapore," Seidel and Baxter - and Holon President Jeremy Gotwals. 

While guests enjoyed wine, complements of local business sponsors Historic Showers Inn and their event staff at Morrison Marketing & Media, Holon also showcased art—with illustrations from the adult satire,“You Don’t Know Anything Because You’re F@#!ing Two Years Old,” YDKA—a children’s-book satire & spoof, by young author, Valya Bundy, aka “Eva Katherine Lapore.” The book is similar to “Go the F&^@ to Sleep” narrated by Samuel L. Jackson. Artist Eric Dagley and members of the Holon team are hard at work on producing the book, which is set to release in the coming weeks. 

Gotwals introduced Lapore with dramatic description, as the featured author. Afterwards guests gathered around to listen to a performance by local musician Crescent Ulmer, a member of a student group known as ‘Deadghost”.  After Crescent's  performance, music was played from the newly released EP “Indigo” by Indiana University Business Student and musician, Nitish Kulkarni. 

Oct. 2012 - Holon Publishing Team & Author Margaret Clark

Team Holon - Reaching into tomorrow

The Holon Publishing Team & Author Margaret Clark at the Historic Showers Inn Bed & Breakfast, one of Holon's local clients & sponsors. http://showersinn.com

The Holon Publishing Team & Author Margaret Clark at the Historic Showers Inn Bed & Breakfast, one of Holon's local clients & sponsors. http://showersinn.com

In October of 2012, Author Margaret Clark traveled to Bloomington Indiana to be on the set of the new film about her book I Left My Heart In Harlem. The team at Holon Publishing was there to congratulate her on her success.

 
Members of the Holon Publishing Team.

Members of the Holon Publishing Team.

From Right to Left 

 (above )

,Lewis Zack Young: Master of poetry & creative writing expert & student at Indiana University. Zack consults with authors about their work -- offering them creative & constructive advice and consultation about how we can serve their goals. He also has the credentials to write, re-write & ghost write sections upon an author's request. 

Daniel Lacour: Undergraduate at Indiana University, Daniel is Holon's IT expert. With advanced experience of programming languages and having started his first web business at 15, Daniel is our go-to advisor on new technologies for the era of digital publishing. Daniel is also a savvy social media expert and is adept at speaking with authors about their needs in a rapidly changing world of publishing.

Ian Douglas: Game writer and founder of New World Gaming Co. , Ian is one of our creative directors & a strategic consultant for authors. Ian is adept at designing & executing projects & campaigns from the ground up - as well as calculating risks & variables in ways that help a projects momentum & success. 

Nilesh, Photography Intern, Author Margaret Clark and Founder Jeremy Gotwals in back. 
Nilesh, Photography Intern, Author Margaret Clark and Founder Jeremy Gotwals in back. 

Holon Publishing - a team of designers, promoters, web & social media experts, writers, artists and creative professionals.

Every day, we reach out to new people, whose interest include exploring the new world of creative media today - and creating new possibilities for creative people in an evolving world of business. 

Jeremy Gotwals (center): Founder & CEO of Holon. Gotwals has his hands in every aspect of the publishing process & industry (except for the editing) from design, strategic marketing, to the execution & promotion of an author, artist or business & their product, to even the writing. Gotwals is a musician, entertainer and PR guru  with a background in the entertainment industry, who specializes in reaching out to communities and building relationships on both a micro and macro level. 

Ryan Menges (back) : Ryan, our newest member of the team, is a business student at Indiana University and natural-born business person. Ryan is our accounting expert as well as one of our senior consultant to authors wishing to publish their work. Ryan is sharp with numbers & figures in a way that many dread - ensuring that operations within the momentum of sales & growth run smoothly & successfully. 

Nitish Kulkarni: Nitish is a business student at Indiana University as well as a musician, composer and profound lover of world music. At Holon, Nitish is one of our Social Media experts as well as organizational managers. Nitish assists in building author's social media profiles from the ground-up. 

Noelle Bockhorst: Savvy & creative business women, Noelle is adept in fields relating to the writing PR & Marketing strategies. Noelle is also skilled in the art of copy editing and is of our go-to letter & email editors.

Missing from this photo: Joel Barger, Poetry Specialist & Creative Director - Brandon Cook, New Media Journalist & Creative Writing Intern - Will Mason, Author Marketing Consultant, Niccholas Riccio, Video & Multimedia Specialist - and a host of designers & editors that contract with Holon for miscellaneous projects. 

Why Self-Publish? A quick glance...

Why Self-Publish? A quick glance at other publishing opportunities.


Anyone who has glanced at the hefty list of pre-publishing requirements has likely had something bordering a heart attack. Generally, our fantasies concerning publishing resemble young and hopeful writers sending off their manuscripts blindly into the great melting pot of big-name publishers. More realist fantasies might include the inevitable rejection letter and the returned manuscript scribed bloody with ink. The process, while necessarily heartbreaking, is still rather simple.

Self-Publishing, Photocredit:  ProBlogger

Self-Publishing, Photocredit: ProBlogger

What our fantasies don’t account for is the thousand factors which lead up to this step; query letters, cover letters, synopses, follow-up letters, and then of course, the eventual rejection of a perfectly clean and hardly read manifesto of three or more years’ labor. There is also the matter of agents to deal with; the publishing houses that will reject due to lack of solicitation; the exhausted editors who take but a glance at the opening sentence before dooming the pages to the rejection table.

In short, mainstream publishing is such a heavily guarded field that it’s a small miracle that people even submit their pieces to the big houses anymore when they have a 1/19,000 per cent chance of seeing any actual feedback.

In lieu of publishing’s fortifications however, scribbled pages can still see clean dust jackets and even bookshelves without the added emotional turmoil. This is of course the avenue offered by self-publishing, a long-chastised and still relatively small market which has nevertheless allowed for authors such as Edgar Allen Poe and Oscar Wilde, and books such as Eragon and (of course) 50 Shades of Grey to make their way into the literary limelight (for better or for worse).

The arguments for self-publishing’s less-than-glowing reputation is relatively simple: everyone can do it. This is of course true, and yet it’s an answer that begs introspection. Everyone can self-publish, yet not everyone can write, much less write a book. For anyone who has tried, the process is tedious to say the least. To say the most; it’s barbaric, heart-rending, emotionally fulfilling and emotionally flushing; and beautifully satisfying in ways only writers can know.

Unfortunately, what writers feel or what writers know is seldom on the agenda of big-name publishers, whose concerns are business foremost and literature secondary. Editors and publishers can’t afford to make personal connections with the writer or the piece for fear that prejudice will muddle the true question: will it sell? (A question which goes very well explored in a recent Paris Review article: http://www.themillions.com/2012/08/a-right-fit-navigating-the-world-of-literary-agents.html)

Too often, writers forget this golden rule when submitting their manuscripts. The romanticism of writing takes precedence almost always for the writer, and when the coldly formal rejection comes, it is seen as a vindictive affront, which the writer might coolly disregard only after muttering the artistic cliché they just don’t understand me.

Editors, publishers, and agents however understand you and your work only too well. It is their job to understand your fit and to tell you when the fit won’t work, and for this reason one might as well bear the sting of rejection within the frame of “I think you should see other publishers.”

Self-publishing bypasses this process in favour of personal relationships and the quality of the piece itself, and not the quality of the piece on a global market. Because the manuscript is self-invested, publishing’s lavish display of formality is rendered superfluous, and the process becomes centralized upon the piece itself. In so many words, self-publishing is the writer’s market.

Unfortunately even in the writer’s market, writing doesn’t count for everything (or else the world would be far too simple a place) and the author feels particular concern for his audience; namely, whether or not there will be one. It’s a concern every writer faces and one that has but one remedy: confidence.

The best writing will infallibly speak for itself, regardless of where or by whom it is published. History comes to the author’s aid here more than anywhere, positing such notable self-published authors as Proust, Austen, Blake, Twain, Cummings, and Shaw.

It’s a tragic reality to think that, in the society of contemporary publishing, the world might never have seen A la recherché du temps perdu or Huckleberry Finn because of an editor’s bad day. Self-publishing is ultimately motivated towards the belief that this ultimatum needs not be completely encompassing. One may draw the distinction between two questions: big publishing’s can it sell, and self-publishing’s is it worth selling

By Brandon Cook, Staff Writer @Holonpublishing & New Media Journalist http://brandonblakely.wordpress.com

"The Casual Vacancy" book review: Past the Point of No Return

"The Casual Vacancy" book review: Past the Point of No Return

By Brandon Cook, New Media Journalist @Holonpublishing & Student at Indiana University.
​See his blog, The Brandon Blakely: http://brandonblakely.wordpress.com

​J.K. Rowling has become accustomed to a certain lifestyle. Following the release of her final series novel, the authoress of the ridiculously successful “Harry Potter” septet threw herself back into public controversy just months after the release of “Deathly Hallows” with the announcement of Dumbledore’s homosexuality. Late last February she announced a skeptically anticipated first ‘adult novel’, which she referred to as “new territory” that the success of “Potter” has afforded her. Being in the rare position of having both power and choice, Rowling must be respected for her choice to close Hogwarts and turn her attention back home.  

Where it all began

Where it all began

​Where it All Began

​​Thus, in September of 2011, it came to pass that the small vanity press I had been working for all summer would pass into the graveyards of other businesses that had been deemed obsolete by the coming era. "Web 2.0," "eBooks," "Social Media Marketing," these terms that are quickly becoming commonplace would be the death of many businesses that once had supremely successful enterprises...​