Susan Frech
Susan Frech is an entrepreneur and business leader who has spent her career redefining “digital marketing”. A Martech trailblazer, she has focused on providing brands with the ability to build consumer engagement and loyalty, while also sharing her talents and abilities to better the many communities she is a part of.
In 2009, recognizing the incredible opportunities that social networks offered to brands, Sue founded the company now known as Vesta to use emerging technology to amplify the voice of the consumer. As the company and its tools have evolved, this goal – utilizing technology to allow brands to authentically engage with consumers – has remained her mission.
Sue’s foresight and creativity have allowed her to thrive in the “Wild West” of cutting-edge technology, transforming modern tools to perform decidedly traditional marketing in state-of-the-art ways. While her competitors most often use plug-ins or off-the-shelf products, Sue built from the ground up, developing innovative proprietary tools like “Single Click SharingTM” to allow consumers to effortlessly syndicate reviews to their preferred social channels with a click of a button. Understanding the power of true peer-to-peer reviews, she established a platform of over 1.2 million everyday individuals to serve as real-life influencers.
As influencer marketing became commoditized and third-party channels changed the playing field, Sue recognized the need for brands to build their own online communities. Since 2017, Vesta has helped Grubhub, BIC, Seventh Generation, ARM & HAMMER, Hello Products, and more build authentic connections through thriving and valued online communities. And today, as GDPR, CCPA, and the phasing out of third-party cookies shake up the insights space, Sue is focusing on enabling marketers to develop and own zero-party data, focusing on the future of personalized marketing.
Sue is committed to helping the next generation of business leaders follow their dreams. She sits on the Board of the Horn Program for Entrepreneurship at her Alma mater, the University of Delaware, providing guidance to young entrepreneurs. That role allows her to participate as a judge for prestigious local and international entrepreneurial competitions that reward students with funding for their start-up ideas. Sue also works with budding entrepreneurs through mentorship programs in the Entrepreneurship track at the University of Delaware, the Tory Burch Foundation, and the Enterprising Women Foundation. She shares her business insights as well by publishing extensively in Adweek, Forbes, Campaign US, Marketing Profs, and more.
Sue brings the same passion and drive to create change for the better to her efforts within her community as well. In 2015, Sue started a program at her children’s elementary school that is still thriving today. The program, called Fun@Fallon, is an afterschool program designed to teach children in STEAM, cultural programs, cooking, sports, and entrepreneurship. Susan wrote the curriculum and found school district teachers to teach the classes. Today there are over 20 classes offered across each of the three semesters.
Susan holds a B.S. in Human Resources and M.B.A. in Marketing.